Vision, Mission, Values

Mission Statement

We serve as advocates for all franchisees to help them maximize the profitability, stability and growth of their businesses. Our focus is on education, communication, networking, growth, protection and a unified voice to the franchisor.

Vision Statement

The GGFA is heard and respected as the unified voice of all franchisees. We help make our members the most successful franchisees in the fitness industry and Gold’s Gym the most respected fitness brand in the country.

Principles and Values

We communicate effectively and execute efficiently. We value innovation, integrity and the spirit of entrepreneurship.

GGFA Strategy Statement

Create Conditions That Allow Franchisees to Thrive