Book List

Early in 2016 and through the GGFA Institute, the association introduced the newest part of their educational platform, the GGFA Book List.  Sourced from avid owner readers and the GGFA Think Tank of Experts, the list of a collection of books focusing on business and life, along with the reasons on why they recommend them.

New books and recommendations are added each quarter and the book cover images are linked to Amazon.

We invite you to enjoy the books and send your reviews when you read them to

**You have the option to purchase any book listed below by clicking on the title and navigating directly to


All books listed ALPHA by Author last name

The One Minute Manager
By Kenneth Blanchard and Spencer Johnson

I like books that provide insight into why we do the things we do.  If you are looking for ways to improve your business and increase your productivity while reducing stress, it is always wonderful to learn from others. I found this book incredibly useful for productivity and systems.

Recommended by Sara Kooperman
CEO, SCW Fitness
GGFA Think Tank Panel


Everybody Matters: The Extraordinary Power of Caring for Your People Like Family
By Bob Chapman and Raj Sisodia

Great book about leadership and how the culture the leader creates can influence everyone in the organization. It may seem obvious, but this is easier said than done. Just read it!

Recommended by Rick Mayo
CEO, North Point Fitness & Alloy Personal Training Solutions
GGFA Think Tank Panel


Mindset: The New Psychology of Success
By Carol Dweck
Read this book and change how you think…immediately. Whenever I recommend this book and someone reads it, they always recommend to others. It is that good.

Recommended by Blair McHaney
Owner, Gold’s Gym Wenatchee, WA
GGFA Director Emeritus


Five Dysfunctions of a Team: A Leadership Fable
By Patrick Lencioni

Read this before the Advantage. Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional.

Recommended by Gordon Johnson
Owner, Gold’s Gym West Georgia
GGFA Director Emeritus


Moneyball: The Art of Winning an Unfair Game
By Michael Lewis

Popularized by the movie starring Brad Pitt as Oakland A’s general manager Billy Beane, this book explains some of the ways that any business can use data and “number-crunching” to create advantages even with a limited budget. The book does a great job of highlighting the importance of leadership and culture in guiding your staff through organizational changes.

Recommended by Keith Catanzano
Partner, 2River Consulting Group
GGFA Think Tank Panel


Gone With the Wind
By Margaret Mitchell

OK. OK.  Forget all the epic romance drama.  This Pulitzer winning novel is more about survival through horrific and defeating circumstances.  Who can’t sympathize with Scarlet when she returns to Tara to find it almost deserted and pillaged by the Union Troops, her Mother having died and her Father having lost his mind.  The sheer devastation is not an unknown to all of us that have lived a life.  BUT, Scarlet vows to do anything for herself and the rest of her family’s survival and does a dang good job of it through many hardships along the way. At the end as Rhett leaves her weeping on the staircase you know that her renewed vows will succeed again.  That strength, determination and heart is what Gold’s Gym Franchisees have in their DNA!

Recommended by Ginger Collins
GGFA Executive Director


Prisoners of Our Thoughts: Viktor Frankl’s Principles for Discovering Meaning in Life and Work
By Alex Pattakos

Prisoners of Our Thoughts applies Frankl’s philosophy and therapeutic approach to life and work in the 21st Century, detailing seven principles for increasing your capacity to deal with life-work challenges, finding meaning in your daily life and work, and achieving your highest potential.”

Recommended by Bryan O’Rourke
President, Fitness Industry Technology Council
GGFA Think Tank Panel


Differentiate or Die: Survival in our Era of Killer Competition
By Jack Trout 

A direct and easy read on some criteria to use to create real positioning vs. the competition. Very practical.

Recommended by Rick Caro
President and Founder, Management Vision
GGFA Think Tank Panel