Launched in the spring of 2010, The VoicE is the official magazine of the GGFA. Published quarterly on a digital platform, it has become the most widely read publication in the brand. The VoicE includes articles written by industry experts, tenured Gold’s Gym franchisees and members of the GGFA Supplier Partnership Network. Each issue features a franchisee or franchisee group and their inspirational story about what brought them into the brand and how they have built their business. Also included is the Wire with all the latest news and events relative to the Gold’s Gym brand and the industry.