The GGFA Executive Team includes a 7-member Executive Board who are voted into their seat by the association members in good standing. They serve their terms and rotate off the board. The Executive Director has responsibility for the overall operation of the GGFA and the staff. Those serving as Director Emeritus support GGFA initiatives and have been prior members of the GGFA Executive Board and also the National Franchise Council (NFC).
Kory along with his father Gary Price are the owners of Gold’s Gym Pocatello and Twin Falls and are the operating owners of Gold’s Gym Idaho Falls. Kory started working in the fitness industry in 2007 as a personal trainer and developed a passion for the industry and decided to enter full force in 2010. The Price family has been franchisees since 2004. Kory has served on the GGAAC since 2015 and the Gold’s Gym Challenge Committee since 2016. Kory and Gary were the winners of the Gold’s Vision award in 2017. Kory married his wife Ari in 2012 and together along with Gary and his wife Leanne are very active in managing the gyms day to day operations.
Dusty Mason is CEO of Carolina’s Fitness Group, Inc. that operates four Gold’s Gym locations in the Charlotte, NC metro market. He has been recognized for this business success and commitment to the Gold’s Gym Brand. He was named 2013 Visionary of the Year by Gold’s Gym International and was awarded the 2015 Presidents Award. He was also awarded the Bravo Award at the 2015 GGFA Owners’ Conference. His former Epicenter location received the 2013 Gold’s Gym of the year. He serves as a GGFA Advisory Board member and is on the Gold’s Gym Advertising Advisory Council, which both support the franchisees and the Gold’s Gym Brand. Dusty is also a principle partner in MaCo Development, LLC, a commercial real estate firm. He earned a master of science degree in leadership from Pfeiffer University and holds an undergraduate degree in business administration from Gardner-Webb University.
Matt started with Gold’s Gym at a corporately owned location in Washington DC as a Front Desk Team Member in 2001. After moving on from a previous career working with special needs children, he decided to come on board with Gold’s as a full-time Membership Advisor and worked his way up to the GM role at that location in a relatively short period of time. He then progressed his career to a multi-unit leader as an Area Manager, District Manager, Divisional VP and eventually to the Senior VP role overseeing the Eastern Division of the corporate stores comprised of 75 locations. In March of 2020 Matt became a franchisee with Gold’s Gym by acquiring the 24 DC Metro corporate locations with his business partners, Josh Fuglsby and Brenda Jorgensen, which has been an exciting journey thus far.
Matt values people above all else and believes when you have the right people and develop them both personally and professionally, then the success of the business will follow.
I joined our Gold's Gym franchise in El Paso, TX, in October 2015 as soon as I got off the plane from England having just received my green card. We've developed a loyal team who have been with our franchise since opening our first location August 2015. We will soon be opening our 3rd location and are very excited. I am fully immersed in our industry by taking health and fitness seriously. Having lost a lot of weight and exercising every day I feel fitter than ever. Part of my daily routine is running with my rescue dog. As an animal advocate, I support our local Humane Society in my capacity as Vice President and do everything I can to raise awareness of the great job this animal shelter does. Interesting facts about me are that I lived in several countries, I'm a huge fan of craft beer and I'm a licensed skydiver having completed 186 skydives. Recently I proudly became a US citizen.
Matt owns five Gold’s Gyms located in Burlington, Chapel Hill, Fuquay-
Varina, Lake Norman and Harrisburg, NC. He served on the GGFA Advisory Board from June 2021 before being voted onto the executive board in 2023. He has served on the GGAAC since November 2022. His background includes five years of service to our country as a United States Marine, followed by college at Florida State University and becoming
a police officer. Matt and his wife, Katie, have two beautiful children and have embraced NC as their home. He has dedicated himself to being a lifelong student and growing with the
GGFA and Golds brand.
Kim grew up in the fitness industry watching it grow and develop. She knew she wanted to be part of an organization that made a difference in people’s lives. Today, she is the managing partner of Gold’s Gym Dutchess County Organization and is actively involved in the day-to-day operation of clubs in Fishkill, and LaGrange, NY. Kim was awarded the 2008 Women in Business with Catherine Street Community Center. In 2010, Kim received the “40 under 40 Shakers and Movers Award” presented by the Chamber of Commerce. And in 2014, she was awarded Franchisee of the Year at the national Gold’s Gym convention. Kim serves on the Gold’s Gym Advertising Committee as co-director and on the GGFA Executive Board. Kim likes the community feel and works with local organizations such as The American Heart Association (Better U Program), Pitch for Kids Organization, American Diabetes and countless local runs. In 2014, Kim’s efforts in the community won her The IHRSA Award for Community Outreach. Kim is married to Dave Kenyon, who is also in the fitness business. They have 2 children, Kyra and Austin who keep her very busy with activities such as soccer and skiing.