The GGFA Executive Team includes a 7-member Executive Board who are voted into their seat by the association members in good standing. They serve their terms and rotate off the board. The Executive Director has responsibility for the overall operation of the GGFA and the staff. Those serving as Director Emeritus support GGFA initiatives and have been prior members of the GGFA Executive Board and also the National Franchise Council (NFC).
Kory along with his father Gary Price are the owners of Gold’s Gym Pocatello and Twin Falls and are the operating owners of Gold’s Gym Idaho Falls. Kory started working in the fitness industry in 2007 as a personal trainer and developed a passion for the industry and decided to enter full force in 2010. The Price family has been franchisees since 2004. Kory has served on the GGAAC since 2015 and the Gold’s Gym Challenge Committee since 2016. Kory and Gary were the winners of the Gold’s Vision award in 2017. Kory married his wife Ari in 2012 and together along with Gary and his wife Leanne are very active in managing the gyms day to day operations.
Joe is an industry veteran with over 17 years of experience operating gyms and has been in the Gold’s brand for 10 years. He currently serves on the Gold’s Gym Franchisee Association Executive Board as Vice President and is the Chief Operating Officer of 9 Gold’s Gym locations in 2 states, of which he is also a partner. His franchise group was awarded Gold’s Gym Franchisee of the Year in 2010 & 2019 and the President’s Award in 2012. Joe was selected for the Gold’s Vision award in 2018.
Dusty Mason is CEO of Carolina’s Fitness Group, Inc. that operates four Gold’s Gym locations in the Charlotte, NC metro market. He has been recognized for this business success and commitment to the Gold’s Gym Brand. He was named 2013 Visionary of the Year by Gold’s Gym International and was awarded the 2015 Presidents Award. He was also awarded the Bravo Award at the 2015 GGFA Owners’ Conference. His former Epicenter location received the 2013 Gold’s Gym of the year. He serves as a GGFA Advisory Board member and is on the Gold’s Gym Advertising Advisory Council, which both support the franchisees and the Gold’s Gym Brand. Dusty is also a principle partner in MaCo Development, LLC, a commercial real estate firm. He earned a master of science degree in leadership from Pfeiffer University and holds an undergraduate degree in business administration from Gardner-Webb University.
A graduate of Texas A&M University in College Station, Eliud is currently the Director of Operations and partner of Gold’s Gyms of South Texas. Eliud is a strong advocate for health and fitness in the South Texas community where he and his partners own and operate seven locations. Gold’s Gym of South Texas’ most notable awards are: Above and beyond Employee of the year (2011), Best Community Program of the year (2013), Most inspirational Member (2014 and 2015), and Franchisee of the Year (2013 and 2018). Eliud Garcia II is married to Kristelle Sophia Garcia. Together they have three beautiful daughters Sophia Ella Garcia, Stella Alyssa Garcia and Emma Kristelle Garcia.
Todd Levine is President of Webster Fitness Company, Inc. and Fairport Fitness Company LLC, located in the Rochester, NY area. Todd became affiliated with Gold’s Gym in 1982. As a graduate of Monroe Community College with a degree in Business Administration, he has over three decades of experience in the fitness industry. His gyms have won awards for Outstanding Promotions, Corporate Programming, and in 2012, Franchisee of the Year. He served on the Gold’s Gym Advertising Advisory Council from 2011 – 2019. He served on the GGFA Advisory Board for three years prior to being elected to the Executive Board.
Matt started with Gold’s Gym at a corporately owned location in Washington DC as a Front Desk Team Member in 2001. After moving on from a previous career working with special needs children, he decided to come on board with Gold’s as a full-time Membership Advisor and worked his way up to the GM role at that location in a relatively short period of time. He then progressed his career to a multi-unit leader as an Area Manager, District Manager, Divisional VP and eventually to the Senior VP role overseeing the Eastern Division of the corporate stores comprised of 75 locations. In March of 2020 Matt became a franchisee with Gold’s Gym by acquiring the 24 DC Metro corporate locations with his business partners, Josh Fuglsby and Brenda Jorgensen, which has been an exciting journey thus far.
Matt values people above all else and believes when you have the right people and develop them both personally and professionally, then the success of the business will follow.
Immediate Past President
Kim grew up in the fitness industry watching it grow and develop. She knew she wanted to be part of an organization that made a difference in people’s lives. Today, she is the managing partner of Gold’s Gym Dutchess County Organization and is actively involved in the day-to-day operation of clubs in Fishkill, and LaGrange, NY. Kim was awarded the 2008 Women in Business with Catherine Street Community Center. In 2010, Kim received the “40 under 40 Shakers and Movers Award” presented by the Chamber of Commerce. And in 2014, she was awarded Franchisee of the Year at the national Gold’s Gym convention. Kim serves on the Gold’s Gym Advertising Committee as co-director and on the GGFA Executive Board. Kim likes the community feel and works with local organizations such as The American Heart Association (Better U Program), Pitch for Kids Organization, American Diabetes and countless local runs. In 2014, Kim’s efforts in the community won her The IHRSA Award for Community Outreach. Kim is married to Dave Kenyon, who is also in the fitness business. They have 2 children, Kyra and Austin who keep her very busy with activities such as soccer and skiing.
Adam assumed this position after 8 years of dedicated service as a GGFA Executive Board Member. He is a well respected franchisee and was the recipient of the 2016 Gold’s Gym Presidents’ Award. Adam has also served on the National Franchise Council (NFC) and has been president of the Atlanta Alliance. His gyms produced the Overall Male Champions in both the 2016, 2017 and 2018 Gold’s Gym Challenge.
Ginger began her career with Gold’s Gym in 1989. She moved to open two gyms in North Carolina before selling them and moving back home to Georgia in 2003. The GGFA Board of Directors created the Executive Director position for her in 2005. As a Franchisee, she was President of the Gold’s Gyms of the Carolinas Alliance and facilitated membership growth into the Association. Ginger’s ability to display critical thinking and execution leadership has secured the GGFA as a notable and valuable company not only within the Gold’s Gym brand but within the health club industry. She focuses daily on the Association’s strategy – “Create Conditions That Allow Franchisees to Thrive”. She lives in Suwanee GA. and has one son, Ron, and two grandsons, Kalib and Karson.