The GGFA Executive Team includes a 7-member Executive Board who are voted into their seat by the association members in good standing. They serve their terms and rotate off the board.
President
Kory along with his father Gary Price are the owners of Gold’s Gym Pocatello and Twin Falls and are the operating owners of Gold’s Gym Idaho Falls. Kory started working in the fitness industry in 2007 as a personal trainer and developed a passion for the industry and decided to enter full force in 2010. The Price family has been franchisees since 2004. Kory has served on the GGAAC since 2015 and the Gold’s Gym Challenge Committee since 2016. Kory and Gary were the winners of the Gold’s Vision award in 2017. Kory married his wife Ari in 2012 and together along with Gary and his wife Leanne are very active in managing the gyms day to day operations.
Vice President
Don is the Managing Partner of Gold’s Gym Newburgh & Middletown NY, two
of the largest Gold’s Gym locations in the United States, standing at 75,000
and 53,000 square feet respectively with 15,000+ members. In addition to 20
years of club owner experience, he has entrenched himself in all aspects of
the fitness industry with roles that include: Former President of Les Mills
Northeast & Les Mills national trainer, Star Diamond Team Beachbody
Coach, Health Club Consultant, and currently Vice Chairman of the NY
Fitness Alliance. Accolades through the years with his partners include,
“Franchisee of the Year”, “Best GGX Program”, “Best Member On-Boarding”,
“Most Improved Gym”, and most recently, “Gold’s Gym Visionary Award”. He
and his wife/business partner, Tammy, are the proud parents of three young
boys…Cole, Connor & Callen. He is passionate about
family, friends, living large & improving the reach and positive impact of the
fitness industry.
Treasurer
I joined our Gold's Gym franchise in El Paso, TX, in October 2015 as soon as I got off the plane from England having just received my green card. We've developed a loyal team who have been with our franchise since opening our first of three locations in August 2015. I am fully immersed in our industry by taking health and fitness seriously. Part of my daily routine is running with my 2 rescue dogs. As an animal advocate, I support our local Humane Society in my capacity as President of the board and do everything I can to raise awareness of the great job this animal shelter does. Interesting facts about me are that I lived in several countries, I'm a huge fan of craft beer and I'm a licensed skydiver having completed 186 skydives. I am now a proud US citizen.
Director
Matt owns five Gold’s Gyms located in Burlington, Chapel Hill, Fuquay-
Varina, Lake Norman and Harrisburg, NC. He served on the GGFA Advisory Board from June 2021 before being voted onto the executive board in 2023. He has served on the GGAAC since November 2022. His background includes five years of service to our country as a United States Marine, followed by college at Florida State University and becoming
a police officer. Matt and his wife, Katie, have two beautiful children and have embraced NC as their home. He has dedicated himself to being a lifelong student and growing with the
GGFA and Golds brand.
Director
Kim grew up in the fitness industry watching it grow and develop. She knew she wanted to be part of an organization that made a difference in people’s lives. Today, she is the managing partner of Gold’s Gym Dutchess County Organization and is actively involved in the day-to-day operation of clubs in Fishkill, and LaGrange, NY. Kim was awarded the 2008 Women in Business with Catherine Street Community Center. In 2010, Kim received the “40 under 40 Shakers and Movers Award” presented by the Chamber of Commerce. And in 2014, she was awarded Franchisee of the Year at the national Gold’s Gym convention. Kim serves on the Gold’s Gym Advertising Committee as co-director and on the GGFA Executive Board. Kim likes the community feel and works with local organizations such as The American Heart Association (Better U Program), Pitch for Kids Organization, American Diabetes and countless local runs. In 2014, Kim’s efforts in the community won her The IHRSA Award for Community Outreach. Kim is married to Dave Kenyon, who is also in the fitness business. They have 2 children, Kyra and Austin who keep her very busy with activities such as soccer and skiing.
Director
Sarah and her family are proud owners of Gold's Gym Flanders. Sarah and her team are deeply passionate about cultivating a thriving fitness community and providing an environment where her members feel supported and cared for. With a fitness and hospitality background, she strives for best-in-class member service. Under her leadership, Gold's Gym Flanders won Gold's Gym Top Net Promoter Score in 2022 and Best Member Service in 2023. Sarah has been a member of the GGFA since joining the brand in 2019 and an Advisory Board member since 2021. She also serves on the leadership team of the New Jersey Fitness Alliance. Sarah and her husband, Lefary, have three beautiful daughters. Sarah is an avid soccer fan and competes in women's leagues and tournaments year-round.
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