The GGFA is committed to providing franchisees with the knowledge that will help them build and sustain their business through education, communication and sharing best practices. GGFA publications provide educational and relevant information distributed to the member base on scheduled tracks. All GGFA hosted events are structured to deliver content that is deployable back into club operations. Franchisees come away from an event with tools and knowledge that directly impacts their business. Many of them host staff sessions and deliver the training immediately into their operation.
The BrieF is the GGFA weekly e-Newsletter. Distributed to the member base, it includes news and communication about programs offered to the Gold’s Gym Brand and in the fitness industry. Since the launch of this publication, the GGFA has been recognized annually for excellence in communication, and it consistently achieves a high open and read rate.
The GGFA blog combines knowledge shared by Gold’s Gym franchisees, SPN members, our consultant and Think Tank partners, and industry experts that support the Association. Blogs are published on educational topics that support business and operations. The Locker RooM is published in The BrieF on Tuesdays.
The BulletiN is published weekly and enables owners and key high level management staff to peruse advertisements, special announcements and press releases submitted by our SPN members. This publication focuses on promotions and information sharing from our SPN Members, designed to save you money!
Launched in the spring of 2010, The VoicE is the official magazine of the GGFA. Published quarterly on a digital platform, it has become the most widely read publication in the brand. The VoicE includes articles written by industry experts, tenured Gold’s Gym franchisees and members of the GGFA Supplier Partnership Network. Each issue features the story of a franchisee or franchisee group and their inspirational story about what brought them into the brand and how they have built their business. Also included is the Wire with all the latest news and events relative to the Gold’s Gym brand and the industry.